“Moving Student-Athletes from the Playing Field to the Corporate Team”
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The Moving Student-Athletes from the Playing Field to the Corporate Team report sheds light on a critical gap in student-athlete development: career preparation.

With their demanding schedules packed with academics, team commitments, and the pressures of building their sports marketing businesses, student-athletes often lack the time for career exploration, planning, and job search skill-building. This leaves them at risk of becoming part of the 52% of college graduates in jobs not requiring a degree or taking the average eight months to secure employment after graduation.

The report identifies 10 pivotal ways the NIL industry can broaden its focus beyond financial opportunities to help student-athletes prepare for their first professional job search. By addressing this issue, colleges and the NIL industry can ensure that the 98% of student-athletes who won’t go pro are equipped for success in the corporate world, turning their unique experiences into career advantages.