“Sports NIL Internship”
--Report--

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The Sports NIL Internship report makes a compelling case for why both student-athletes and the students assisting them in launching their sports marketing businesses should earn internship credit.

It highlights how students from disciplines like business, public relations, communications, journalism, law, and photography can apply and refine their classroom knowledge by contributing to the entrepreneurial efforts of student-athletes. These students are essentially interning for a startup—a sports marketing business driven by the student-athletes themselves.

The report provides sound logic on why student-athletes deserve internship credit for the significant effort they invest in building their brands, marketing themselves, securing sponsorships, managing finances, providing customer service, and developing merchandise.

Recognizing these endeavours as internships not only validates the skills being developed but also aligns academic standards with the realities of the NIL era, fostering a stronger connection between education and career preparation.