The Athlete Brand Network: Student and Student-Athlete Marketplace for Real-World Experiences report introduces an innovative online community directory and marketplace designed to bridge the gap between classroom learning and real-world application.
This resource highlights how students from diverse academic disciplines—such as business, public relations, journalism, law, photography, and art—can apply their classroom knowledge to support the multifaceted challenges student-athletes face in building their own sports marketing businesses. By connecting students with student-athletes in need of branding, legal, marketing, or creative expertise, this marketplace fosters a collaborative environment that benefits both parties.
Student-athletes gain access to critical resources for launching and managing their professional brand, while students gain invaluable, hands-on experience that enhances their education and career readiness. This report provides a roadmap for creating a dynamic, mutually beneficial ecosystem that supports both academic and athletic success.