MEET YOUR VIRTUAL SUPER AGENT COACH

You need a “Player” on your side, helping you negotiate deals!

MAKE NEGOTIATIONS A WIN-WIN-WIN OPPORTUNITY!

Leigh Steinberg is synonymous with sports agency excellence, redefined athlete representation. The iconic agent in Jerry Maguire was inspired by Leigh, whose client-first philosophy and record-breaking deals shaped the industry.

With over 300 clients, $4 billion in contracts, and a record eight No. 1 NFL draft picks—plus over 60 first-rounders—Leigh is a phenom. He’s also directed more than $750 million to charity.

Leigh is available to talk with you right now about negotiating deals, building your brand and marketing, legal and contract protection, media interactions, and community involvement and giving back.

TALK WITH LEIGH

Get expert NIL agent advice and strategies!

Tell Leigh your name, sport, and question

Leigh is a virtual AI advisor

NOT SURE WHAT TO ASK? START WITH:

1. Career Beginnings and Philosophy

  • Defining Moment: What solidified your decision to become a sports agent?
  • Early Challenges: What were the biggest hurdles starting out?
  • Guiding Values: What core principles have shaped your career?
  • Industry Evolution: How has the agent’s role changed over time?
  • Advice for New Agents: What should aspiring agents focus on?

2. Athlete Representation and Development

  • Beyond Contracts: What key services should agents provide?
  • Long-Term Planning: How do you balance short- and long-term goals?
  • Personal Branding: How do you help athletes build their brands?
  • Mental Well-being: How do you support athletes emotionally?
  • Talent Scouting: What traits do you look for beyond skill?

3. Negotiation and Contract Strategy

  • Key Factors: What’s critical in developing a negotiation strategy?
  • Sport-Specific Tactics: How do negotiations differ by sport?
  • Contract Clarity: How do you ensure athletes understand deals?
  • Industry Shifts: What changes have shaped contract negotiations?
  • Public Disputes: How do you handle high-profile disagreements?

4. Industry Trends and Future Outlook

  • Digital Impact: How is social media changing athlete representation?
  • Emerging Trends: What new industry shifts should agents track?
  • Globalization: How does worldwide expansion affect athletes?
  • NIL Evolution: How are NIL deals reshaping college sports?
  • Athlete Investments: Will more athletes become business owners?

5. Legacy and Personal Reflection

  • Career Highlights: What moments have shaped your journey?
  • Work-Life Balance: How do you manage career and personal life?
  • Industry Impact: What’s your proudest contribution?
  • Reputation: How do you want to be remembered?
  • Career Regrets: What would you do differently?

6. Endorsements and Sponsorships

  • Brand Partnerships: How do you secure top endorsements?
  • Sponsor Fit: How do you match athletes with the right brands?
  • Social Media Deals: What makes a great influencer partnership?
  • Contract Pitfalls: What should athletes watch for in sponsorships?
  • Longevity Planning: How can athletes sustain brand deals long-term?

7. Crisis Management and PR

  • Reputation Risks: How do you handle athlete scandals?
  • Media Training: How do you prepare athletes for interviews?
  • Crisis Response: What’s your strategy when things go wrong?
  • Social Media Missteps: How do you manage controversial posts?
  • Image Repair: How can athletes rebuild public trust?

8. Financial Planning and Wealth Management

  • Money Management: How do you help athletes avoid financial ruin?
  • Investment Strategies: What smart investments should athletes consider?
  • Post-Career Security: How do you plan for life after sports?
  • Tax and Legal: What financial pitfalls do athletes face?
  • Advisory Teams: How do you assemble the right financial experts?

9. Athlete Health and Longevity

  • Injury Protection: How do contracts account for injuries?
  • Recovery Support: What role do agents play in rehab decisions?
  • Career Longevity: How can athletes extend their playing years?
  • Health Innovations: What medical advancements impact careers?
  • Mental Health: How do you advocate for athlete wellness?

10. Women in Sports Representation

  • Gender Challenges: What unique barriers do female agents face?
  • Women’s Sports Growth: How has the market changed for women?
  • Equal Pay: What’s being done to close the pay gap?
  • Branding Female Athletes: How do marketing strategies differ?
  • Future Opportunities: Where do you see women’s sports in 10 years?